1. Tap the potential of Video
Video content is easy to consume, its engaging, and much more accessible. Video content have 41% more click-through-rate than plain text. Utilise the power of video today!

2. Make old blog posts new again
Update the old content strategically. Rework on old titles. Optimize images and URL’s to make it all search engine friendly.

3. Add “Share Triggers” in your content
Write quality content that is not just relatable to your audience but pushes them to share.
Understand behavioural factors to promote sharing.
Tip- People like to repost content that makes them ‘look good’ on social media.

Tips
1.Over-usage of keywords
Stuffing your content with keywords is a red flag for Google. You do not want to make your content unnatural and pushy. Write high quality content with a minimum keyword density.

2. Thin or Duplicate content
Thin content simply doesn't rank very well. Go into in-depth detail on your topic and never leave out on any important elements.

3. Non-mobile friendly website
Google is very concerned about the mobile experience you provide to your users. Ensure that your website is responsive and mobile friendly.

1.Write high-quality content
The best content is relatable, entertaining and informative. Write content that appeals to your customers. Choose long-form articles over short-form for better traction.

2. Optimize your Images
Images are essential to making your content interesting and shareable. Make sure to optimize the size of the photo, provide Alt tags and add keywords to the file name.

3. Add links to the content
Links to high-quality, reputable websites increases the validity of your website. The better the links, the higher your page will rank in search results.

1. Brand Awareness
The entire world is on social media and if you want to increase your brand’s visibility - you need to be active on all Social Media Pages. Leverage the Digital marketing platforms and reach your customers in no time.

2. Cost-effective
Social media marketing is very cost-effective than traditional marketing. Even if you invest in Paid Marketing on Social media platforms, the conversion rates are higher and better.

3. Social Media Drives Targeted Traffic
Social media posts help people find your web content easily and check your website. It also helps in boosting the SEO of your website.

Building an audience from scratch can be really daunting. When you are beginning to find your readers/consumers, to reach the right audience can be a bit of a task. Here are 3 tips that can help you!
1. Find your audience and engage with them
It is possible that for your specific niche, there are number of people hanging out on different social media platforms and websites. The first step is to find those websites and engage with them in a loyal and authentic manner. You can answer question, put comments, share your knowledge.

2. Write guest blog posts on publications your fans read
There are various websites your fans are reading. Make sure to promote yourself through free guest blogging opportunities everywhere.

3. Ask your audience to share your content
Feel free to ask your audience or fans to share your content. You can even email influencers in your field to share and promote your content by cross-promoting them as well.

1. Don’t spend too much time building your product without marketing it
Go out there and market your product or services. Test the waters!

2. Don’t market your product/service to everyone
Pick your niche and market to a specific segment of the market who are your real customers.

3. Acquire customers
The best brand building is when people are using your products and services. When you acquire customers, you are doing the right job. Wasting your time on improving your logo or designing your website isn’t the key to a successful marketing.

There are so many marketing tools out there in the market but using the right tool at the right time to take action is the key to successful digital marketing.
1. Google Analytics
Tracks your business, it shows how people are engaging with your website, how many visitors are converting.

2. UberSuggest
Use this tool to get keyword suggestions. To create high quality content that attracts readers, you need to put the right keywords. Ubersuggest can help you find more ideas and focussed keywords that can increase your ranking and organic traffic.

3. Google Search Console
It helps you measure your website’s search traffic and performance. You can resolve errors, monitor and maintain your site’s performance.

Social media is a great way to promote your content and drive traffic to your web pages. Here are 5 underutilized social media hacks that can help you more effectively
1. Use Instagram Bio to Promote Blog Posts
Instagram is primarily a photo-sharing platform but you can leverage that space to promote your content as well. By simply putting your blog link into your bio and asking your audience to check it out through images can prove to be highly beneficial.

2. Use Instagram and Snapchat Stories
Stories have taken over social media giants and you can leverage this tool to share your content, promote your products and services. Simply, by putting a link in your story for viewers to swipe up, you can redirect them to your content.

3. Leverage Live Video
It helps you measure your website’s search traffic and performance. You can resolve errors, monitor and maintain your site’s performance. People enjoy watching videos and with the advent of live video, it has become even more easier and convenient. Use live video to authentically communicate with your audience.

4. Use videos to promote your blog posts
Using video platforms to engage with your audience is key to successful digital media marketing. You can always ask your viewers to check out your latest blog posts at the end of the video and leave a bit.ly link for them to click.

5. Use Quora
Quora is a great source to engage with your targeted audience. There are millions of questions on this platform and people are eager to know. Leverage this tool to create a loyal fanbase.

Here’s the truth, being on every platform can prove to be really beneficial for your business or service. Podcasts are slowly becoming the future of story-telling but do you really need to start a podcast, let’s take a look.

Your digital marketing strategy can gain a lot through podcasting, we have listed down a few benefits -
1. Podcasts can help create deeper connection with your audience
2. Your audience can listen to you anywhere
3. You can establish yourself as an expert in your field
4. It’s an alternate way to repost and repurpose your content
5. Fairly less competition right now

Podcasts are going mainstream without any doubt and if you truly enjoy the process of creating podcasts then it’s a great step forward. One must not forget that recording and editing podcasts require time and resources. So, if you are willing to put that effort, then podcast can help your brand effectively. Podcasts are not for everyone, ask yourself if you like listening and recording audios because you should promote your brand through a medium you enjoy the most personally.

Social media is a great way to promote your content and drive traffic to your web pages. Here are 5 underutilized social media hacks that can help you more effectively
1. Use Insta page or click funnels
These softwares can help maximize conversion rates, optimize your landing page and help you build promotion campaigns with ease.

2. Unique value proposition
Your landing page must consist of one unique value proposition. Think out of the box and offer something your audience can resonate with. Try to solve their problems through either a free course, free guide or video tutorial.

3. Keep it simple
The first impression of your website should clarify your business/service/objective in one glance. Do not super complicate your landing page, remove any kind of fluff, get to the point, and keep it crisp and short.

4. Show social proof
Social proof adds value to your business and helps you convert better. You can show it in different ways either through testimonials, results, videos or reviews depending on your business and the kind of page design you are building.

5. Create a video
Not everybody likes to read, so if you have a video on your landing page it can convert effectively. Your video ideally should be under 1-3 minutes and must explain everything logically and clearly. The goal is to promote your business, answer any kind objections people may have and explain what you do in a short, easy manner.

Social media is noisy and hectic. To stand out on these platforms is a tricky task but here’s how you can achieve it
1. Tell a story
People like stories they can relate to. Share a story about your brand, products or services in an emotional and engaging manner through either text, audio, or video. Your story shouldn’t be something fabricated, it should be real and authentic. Something that has the potential to touch people’s hearts.

2. Be Unique
It’s a fact that algorithms on different social media platforms are getting complicated and frustrating. But if you write amazing content, make great videos and podcasts, your voice will be heard. It’s all about the quality and uniqueness of what you have to offer!

3. Be a part of the community
Replying to comments, promoting your products is not what being a part of the community means. When you truly help people and solve their problems genuinely then you become a part of their lives. When you care for your audience and make an extra effort to support them, care for them; you engage with them in a manner they will always remember. And your goodwill will help you more than your marketing strategies.

Even though Facebook has been around for so many years, it’s still the most popular and effective ways to market your business and services. With the decline of organic reach of Facebook pages, people have shifted more towards using Facebook Groups to interact and engage with each other. Now, here are three key reasons why your business might need a Facebook and group and how you can leverage it
1. Use Facebook Group To Communicate and Share Important Updates
As many people prefer Facebook groups, you can use this tool to share important updates about your products, services, and talk about behind the scenes in a very authentic and personal manner. Your audience should feel a part of your growth!

2. Provide feedback and customer service platform
It’s essential to know what your customers want and what they are saying about your offerings. Make your facebook group open to feedback, listen to their queries - try and solve it, be around to answer.

3. Build a community of Brand Ambassadors
People who join your facebook group are generally interested in your product or services. With constant and authentic communication, try to create a sense of community. Cultivate a relationship with them because when your consumers are happy, there is no way your business won’t succeed.

1. Audience Research
Search engine optimization is the most important tool for your business to grow online. Merely using keywords to skyrocket your SEO strategy is not the right way to begin. Understanding your audience thoroughly, doing your market research is what will give you success. Knowing who your customers are, understanding their demographics and psychographics, and what they want will help you greatly in conversions and long-term goals.

2. Competitor Research
Analysing your competitors is very important in all aspects of SEO. You need to profile high ranking and top websites who are currently attracting your readers. Drafting on page and off page analysis for your competitors will you give you clarity on how you can improve.

3. Web Analytics
Having proficiency in Google Analytics is a must for any SEO professional. Understanding and analysing campaign performance in order to get high return on investments is essential for a successful SEO strategy.